by Audrey Okaneko
If you are in business, then you want to create sales. If you’re marketing online, then you want people to come to your website over and over again.
In order for customers to keep coming back, you need to provide them a reason to come back.
Let’s start with some design basics. Use a standard font and a standard font size. People won’t stay if they find your site hard on the eyes. Keep your site music free. Again, you want people to stay and music tends to chase people away. Keep your graphics and colors very easy on the eyes. Have you ever visited a site that had orange and green stripes? Did you leave? Keep your site simple on the eyes. Double and triple check your spelling and grammar. I just visited a site today with so many typos, there is no way I’d order or go back. I make typos too, but I take the time to have my pages proofed and proofed again. I have a second set of eyes look at a lot of what I publish. It’s very hard to catch your own mistakes. If you are working with a budget, find another writer and offer to exchange proofing with them. It’s so much easier to catch someone else’s errors.
Each of these ideas will help keep people from leaving your site.
Now, let’s get them coming back!
Add new content regularly. People want to see something new. Give them what they want. If they always see the same content when they visit, they quit visiting.
Offer a weekly tip, a weekly idea or some other weekly something that keeps them coming back to view the new piece of information. Think of the sites you have bookmarked. Why do you keep going back? You go because the site offers you something over and over again. Consider letting people know when the next update will be. Let them know when they can expect a new idea or tip.
Change your online sales. Offer a weekly special. Not only does this keep people coming back to see what the special is, but it offers a reason for people to order from you.
Provide fresh new articles on a regular basis. Or offer a selection of ebooks that you add to regularly. Or offer a selection of ecourses that you add to regularly. People want to learn. All of these give you a way to teach others.
Offer a contest or sponsor a contest. Either way makes people look through your site and tell you what one item they’d like to win, if they’re the winner. They don’t necessarily have to win that prize, but this gets people to look at what you offer.
Make sure your site offers a way to reach you. People want to know there is a real person behind the site. They want to know that if they have a question or even a problem, there will be a person they can contact.
Consider offering message boards on your site. If people are posting daily, you’ll have more opportunity to send them to your home page.
There is no one right way to keep visitors on your site or to keep them coming back. Find the right combination for you with the above tips.
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Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant
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Article Source: http://www.wahm-articles.com
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