Captive Mommies

by Colleen Davis

Advertising is both an art and a science. Both content and means of delivery can vary widely. Today’s advertising can entail anything from brochure printing yielding quality full color brochures all the way to the most cutting edge interactive social networking stealth campaign. There are many tricks of the trade employed by advertisers that have been developed over the years.

The first is associations. Advertisers seek to associate their product with another non related attractive entity. This explains the commonality of pretty females in advertisements. Advertisers seek to associate their product with elements representing success and glamour. Celebrity endorsers are obviously used significantly to this end.

Another trick is expert association. We have all seen many commercials with an actor wearing laboratory outfits or other authoritative garb. Advertisers seek to utilize a facade of a trusted image in order to vicariously gain the viewer’s trust in their product by association. One must be very careful, though, of any tangible claims made whether by an actual or actor expert. All must be able to be backed up in reality.

Many advertisers employ optical techniques. However, the urban legends regarding subliminal advertising using hidden words are mostly untrue. The full color brochures you receive do not have hidden hypnotic text. However, the sizing of images and text are highly scrutinized by advertisers to be geared to innate psychological triggers within the human psyche.

The ad copy itself is obviously very important. Certain words are used often while others are avoided at all costs. Tonality of given words is analyzed to ensure it creates the right feeling. There is a deep pool of research behind advertising copy decisions. Different products require varying pitch types.

Unless the subject matter disallows it, most advertisements seek to entertain. A commercial with great copy and associations is worthless if it has a boring presentation. Copy and images only have effect if heard and seen. To that end, advertisers seek to entertain while effectively delivering their desired message.

Regional cultural preferences must be taken into consideration. The famous story is the introduction of the Nova car in South America. The car company failed to realize that “no va” in Spanish means “doesn’t go”. Needless to say, the Nova was not well received in the local marketplace. It is imperative that advertisers do localized market research and take heed of regional customs and preferences.

Market research is a needed first tool for all advertisers. Sophisticated focus group technology now exists, allowing advertisers to gauge response prior to a full scale roll out. Different tricks work with different market segments. Deciding which combination of techniques to use for a given product sold in a given locality is a task which often perplexes even the most seasoned ad executives. When dealing with the human mind, nothing is ever certain.
—————————————————————-
Article Source: http://www.wahm-articles.com

by Angie Wenke

Google Ad Words is a good marketing tool to bring targeted traffic to your site if you can afford the added costs. I know a lot of small businesses cannot afford the additional costs of paying for Google Ad Words each month. With a reasonably small amount of work and effort you should be able to raise the number of unique visitors and sales from your site.

Ad Words is simply based on KEYWORD. Basically people run a search through a search engine for keywords if one of your keywords was chosen your ad will be shown. And you will charged according to your agreement with Google Ad Words. For Example if I was advertising Heartland Marketplace on Google Ad Words one of my keywords might be Craft Mall so every time someone typed in Craft Mall my site would show up in the ads therefore driving customers to my site.

Ad setup is VERY simple:

Headline no more than 25 characters
Line 1-No more than 35 characters
Line 2-No more than 35 characters

The most important part is to get the most content in those two small lines! Second most important part is to hit on every keyword that may pertain to your site. You want to make sure your ad is eye catching, that you gave enough information to spark their interest, so that people will click on your ads.

Here are some links you will need when creating your ad for Google Ad Words

1-Google Ad Guidelines
2-FAQ section
3-Good Overview of the Steps

Once your ad is ready you will want to create a account. You also will need to decide how much you are willing to pay PER DAY to have Google display your ads. They suggest $5 a day but that can be very costly so I recommend start low and see if you see any difference in your targeted traffic before you go for $5 a day or more!

——————————————————————————
Angie Wenke is a WAHM who is the proud owner of
Heartland Graphics and owner of a
WAHM podcast Frugal WAHM’s Talk Radio.
Angie is a Married mother of two who lives near St Louis, MO and loves writing
new articles and helping her fellow WAHM’s on their dreams to own a successful
WAHM business.
——————————————————————————
Article Source: http://www.wahm-articles.com

by S McIntyre

First and foremost anything you write, draw, paint and photograph is protected by copyright laws and it is known as intellectual property.

I think one time or another each of us have had something stolen from us. I, for one know I have had ad copies, blog post, contest ideas and even a portion of my home page’s content stolen from me. Certainly it’s not a good feeling and it’s not a considered a compliment or flattery in any way, shape or form! It’s pathetic and downright wrong on so many levels.

Do they think they can get away with it? Do they think it’s okay? Just because it’s on the Internet it doesn’t mean it’s a free-for-all. To understand copyright laws, visit http://www.copyright.gov/

What can you do when you find your content taken without your permission?

When they steal an ad copy, ask them to remove it. Report it to the website administrator where you found your stolen work. Most administrators will not tolerate this kind of behavior.

When they steal an article, let them know you are the original author and ask them to credit the work with your resource box or have them remove the plagiarized work immediately.

When they steal your website content, notify them via email with a cease and desist order. You can Google for a sample of a cease and desist order letter. If they fail to respond or fail to remove the copied content within the time frame you presented, contact their web hosting company and let them know of the situation. You can also contact their advertisers and let them know their ads are shown on a site containing copied/stolen content. If all fails, it’s time to report the offending site to Google and other search engines.

To prove you are the owner of the stolen work start searching through Google and screen capture the results from a cached file. You can use screen capturing software or use the “Print Screen” key on your keyboard and then copy it to Paint.

Let it be known, people who resort to these tactics really don’t belong online. Their lack of credibility and integrity will not get them far and they will fail.

———————————————————
S McIntyre owns Work At Home Space, a free work at home resource focusing on telecommuting companies, daily telecommute job leads, articles, business resources and other work at home related topics. You can also visit her blog Healthy Perspectives, featuring an array of health topics, nutrition, reicpes and fitness for maintaining an overall healthy and well-balanced lifestyle.
———————————————————
Article Source: http://www.wahm-articles.com

Join our plug board by entering your banner and site URL below. You may submit your site again when you get bumped off. WAHM/SAHM related sites and businesses only. All others will be banned. 88×31 and 468×60 banners only (other sizes will be stretched/squished to fit).