Captive Mommies

by Angie Wenke

Google Ad Words is a good marketing tool to bring targeted traffic to your site if you can afford the added costs. I know a lot of small businesses cannot afford the additional costs of paying for Google Ad Words each month. With a reasonably small amount of work and effort you should be able to raise the number of unique visitors and sales from your site.

Ad Words is simply based on KEYWORD. Basically people run a search through a search engine for keywords if one of your keywords was chosen your ad will be shown. And you will charged according to your agreement with Google Ad Words. For Example if I was advertising Heartland Marketplace on Google Ad Words one of my keywords might be Craft Mall so every time someone typed in Craft Mall my site would show up in the ads therefore driving customers to my site.

Ad setup is VERY simple:

Headline no more than 25 characters
Line 1-No more than 35 characters
Line 2-No more than 35 characters

The most important part is to get the most content in those two small lines! Second most important part is to hit on every keyword that may pertain to your site. You want to make sure your ad is eye catching, that you gave enough information to spark their interest, so that people will click on your ads.

Here are some links you will need when creating your ad for Google Ad Words

1-Google Ad Guidelines
2-FAQ section
3-Good Overview of the Steps

Once your ad is ready you will want to create a account. You also will need to decide how much you are willing to pay PER DAY to have Google display your ads. They suggest $5 a day but that can be very costly so I recommend start low and see if you see any difference in your targeted traffic before you go for $5 a day or more!

——————————————————————————
Angie Wenke is a WAHM who is the proud owner of
Heartland Graphics and owner of a
WAHM podcast Frugal WAHM’s Talk Radio.
Angie is a Married mother of two who lives near St Louis, MO and loves writing
new articles and helping her fellow WAHM’s on their dreams to own a successful
WAHM business.
——————————————————————————
Article Source: http://www.wahm-articles.com

by Tammy Embrich

If you are a website owner, then you know all too well that getting high rankings in the search engines can be quite a challenge . Keywords play a huge part in increasing your search engine ranking. You have to use specific keywords that you know your target audience will be searching for.

If you own a work at home website, then your target audience would be searching for work at home opportunities using phrases such as “work at home,” “work at home jobs,” or “free work from home jobs.” The guide below will help your website get those higher rankings.

Get Inbound Links Pointing To Your Website.
Use your main search terms as the text link. Pay attention to “which” sites you are getting links from. It is in your best interest to choose sites that also have good quality inbound links themselves. Google of course, gives more relevance to links from important websites than it does to links from less important sites. This is how we get our website page ranking.

Use Signature Lines In Message Forums.
Use those same keywords in your text link…the search terms or phrases that you want people to use when doing a search. Join and participate in forums that relate to your website.

Consistently Add Good Quality Content To Your Website.
Adding fresh content on a daily basis is ideal and is also crucial to your site’s presence. By doing this, it makes your site more easily indexed by the search engines…thus, making it more appealing to visitors. Updating your content frequently will also keep those visitors coming back again and again.

Submit To Directories.
Usually directories provide one-way links. However, you will find some of them require a reciprocal link. If so, it is a good idea to use reciprocal directories with higher page rankings. If you run onto reciprocal directories with very low page ranks, don’t bother with them. Submitting to directories is time-consuming, but well worth it if you take the time to search for the relevant ones.

Create Simple Page Titles
Make your page title simple, clear, and descriptive. By doing this, you make it less complex for search engines to determine what each page is about. It also makes it easier for searchers to quickly determine (at a glance) if your page contains what they are searching for. The title is one of the most important components on a web page.

These are all keys to increasing your rankings in the search engines. Study them and apply them. This does take hard work, patience, and consistency.

Follow the steps above, put forth the effort, and you will begin to see an increase in your website’s relevance and rise to the top of the search engines.

————————————————————————————-
Tammy is an Internet marketer and the owner of
Work At Home Opportunities
And owner of Real Work At Home Jobs
Tammy’s two work at home websites focus on free telecommute job leads and more.
————————————————————————————-
Article Source: http://www.wahm-articles.com